“Reports of my death have been greatly exaggerated” - a quote attributed
to Mark Twain but apropos for today’s PR industry.
I’ve seen several pieces of late, written by journalists and bloggers who
appear rushed to sound the death knell over public relations. “New media
and Web 2.0 changed the game,” they say, “and make public relations
obsolete.”
Fact is - public relations expertise is more relevant, more important today
than ever before. Search engine marketing, social network marketing, Web 2.0
applications and the like have all served to increase - not decrease - the
value and demand for high-quality public relations.
Doomsayers don’t get it. They think PR is all about writing a press release
or getting a story in a magazine. Now that print media is in decline, they ... (more)
IN MY last post, I wrote about the premature sounding of the death knell for
public relations. I’ll go a step further and say that, the need for adept
public relations skills is actually growing and is more critical today than
ever before. In fact, the use of strategic PR has begun to dominate areas
that were once the sole responsibility of completely separate corporate
functions. A clea... (more)
WELL, IT’S NOW day 5 of the great Portland “Arctic Blast” as they are
calling it on the news.
Portlanders aren’t used to much snow so even a little bit keeps everyone
out of their
cars and next to the fireplace. Sounds cozy, doesn’t it? Really not a
bad way to head
into the Xmas season.
So with the holiday atmosphere all around, I thought I would refrain from my
usual
diatribe on market... (more)
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The "Big Carl" breaking the rules
I LIKE BREAKING the rules. If done right, it can get you valuable attention,
make you stand out and even give you a huge competitive edge. It can, of
course, also get you into trouble.
With that in mind, I’ve always been drawn to that age-old edict “You must
know the rules before you can break them.” I first heard this pearl of
wisdom as it r... (more)
WE ALL KNOW that David Letterman can be a funny guy. We are now learning
that he can be quit a savvy PR professional as well.
The talk show host’s handling of his recent “sex scandal” is truly one
for the lesson books. We know that this kind of “news” can wreck careers.
We are seeing that it doesn’t have to.
It has now been about a week since the news first hit the press and the story
al... (more)