As a PR pro, I am often asked to review and comment on existing websites.
In many cases, a company has just plunked down thousands of dollars on a
website makeover only to find the results disappointing (at best).
No wonder. Websites are often designed and created by HTML or PHP experts,
not marketing pros. The end result is a site with lots of animation, java-run
menus and clickable pages. It may also have a smattering of imbedded SEO code
or even an associated blog. Unfortunately however, coding experts rarely have
the marketing expertise to ensure the site’s success.
With that in mind, here are some things to consider when developing a website
for your B2B business.
1. Home Page: Websites are like a book.
If you were looking for a book to read, would you pull one o... (more)
WE ALL KNOW that David Letterman can be a funny guy. We are now learning
that he can be quit a savvy PR professional as well.
The talk show host’s handling of his recent “sex scandal” is truly one
for the lesson books. We know that this kind of “news” can wreck careers.
We are seeing that it doesn’t have to.
It has now been about a week since the news first hit the press and the story
al... (more)
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The "Big Carl" breaking the rules
I LIKE BREAKING the rules. If done right, it can get you valuable attention,
make you stand out and even give you a huge competitive edge. It can, of
course, also get you into trouble.
With that in mind, I’ve always been drawn to that age-old edict “You must
know the rules before you can break them.” I first heard this pearl of
wisdom as it r... (more)
IN MY last post, I wrote about the premature sounding of the death knell for
public relations. I’ll go a step further and say that, the need for adept
public relations skills is actually growing and is more critical today than
ever before. In fact, the use of strategic PR has begun to dominate areas
that were once the sole responsibility of completely separate corporate
functions. A clea... (more)
“Reports of my death have been greatly exaggerated” - a quote attributed
to Mark Twain but apropos for today’s PR industry.
I’ve seen several pieces of late, written by journalists and bloggers who
appear rushed to sound the death knell over public relations. “New media
and Web 2.0 changed the game,” they say, “and make public relations
obsolete.”
Fact is - public relations expertise is ... (more)
Brad Lee Brenner is a master blogger, radio host and founder of Brenner Associates, a public relations / communications firm headquartered in Portland, Oregon. Over the past thirty years, Brad has written hundreds of articles that have been published in trade journals, newspapers and online news sources. His focus of expertise includes technology, the medical industry and communications for the digital age. 
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