Brad Brenner

 As a PR pro, I am often asked to review and comment on existing websites. In many cases, a company has just plunked down thousands of dollars on a website makeover only to find the results disappointing (at best). No wonder. Websites are often designed and created by HTML or PHP ... (more)

WE ALL KNOW that David Letterman can be a funny guy. We are now learning that he can be quit a savvy PR professional as well. The talk show host’s handling of his recent “sex scandal” is truly one for the lesson books. We know that this kind of “news” can wreck careers. We are s... (more)

XXXXXXXXXX The "Big Carl" breaking the rules I LIKE BREAKING the rules. If done right, it can get you valuable attention, make you stand out and even give you a huge competitive edge. It can, of course, also get you into trouble. With that in mind, I’ve always been drawn to that... (more)

IN MY last post, I wrote about the premature sounding of the death knell for public relations. I’ll go a step further and say that, the need for adept public relations skills is actually growing and is more critical today than ever before. In fact, the use of strategic PR has beg... (more)

“Reports of my death have been greatly exaggerated” - a quote attributed to Mark Twain but apropos for today’s PR industry. I’ve seen several pieces of late, written by journalists and bloggers who appear rushed to sound the death knell over public relations. “New media and Web ... (more)

I WAS READING a new post on one of my favorite blogs and I had to laugh at the synergy between the subject matter and some of my own recent thinking. It all has to do with the rising use of video as a marketing tool. The author, Dean Rodgers over at KoiFish Communications, points o... (more)

 YOU’VE HEARD it over and over again– economic downturns are THE BEST time to invest in marketing. Vendors are charging less for services, publications and broadcast media are slashing advertising rates and most importantly, public relations is more effective than ever. That’s b... (more)

 PAST POSTS on this blog have addressed some of the dramatic changes that are currently turning traditional marketing strategies on their head. The press release is no longer solely for the press; published articles are oftentimes less valuable than those posted online; targeting... (more)

WELL, IT’S NOW day 5 of the great Portland “Arctic Blast” as they are calling it on the news. Portlanders aren’t used to much snow so even a little bit keeps everyone out of their cars and next to the fireplace.  Sounds cozy, doesn’t it?  Really not a bad way to head into the Xma... (more)

WHAT I’M ABOUT to say is heresy – at least to some. I’ve already been admonished by several PR practitioners who refuse to consider the possibility of change. It appears that nothing is as sacred to these “old schoolers” as the rules governing press releases.   There was a time... (more)

AFTER 25 YEARS of practicing PR, old biases are hard to ignore.  Earlier this week I was heading in to a 2009 planning meeting for a client in the medical technology industry.  As I parked my car in front of their offices, I did a quick survey to make sure I had everything I neede... (more)

Company’s New Social Marketing Tool Is Breakthrough For Advertisers Looking To Reach Users Of MySpaceOther Social Networking Sites   BRENNER ASSOCIATES Public Relations today announced the addition of SplashCast™ to its list of clientele.  Pioneers in the field of social marke... (more)