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Brad Brenner

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Ads From The Past

 

Someone sent me an e-mail the other day that reminded me of the fluidity of marketing. They had images of ads from the past that really brought home the point: what might be appropriate today could be disaster tomorrow. This goes well beyond simply being politically correct. In fact, the current backlash of being overly PC today, can make being unPC very PC (did you see the GoDaddy ads on Superbowl?).

Which made me consider the fact that smart marketing often involves breaking the rules. 7Up did it when they became the UnCola. Avis did it when the boasted about being #2. Brenner Associates has been effective at gaining client visibility by breaking some of the most hardened rules regarding press releases (see earlier post). But as my piano teacher told me many years ago, you really need to understand the rules before you can effectively break them.  That’s because it involves risk. But then (as that same wise piano teacher told me) you never attain real greatness without engaging in some level of risk taking.

Well, with unnecessary over-analysis aside, I think the following ads from the past speak for themselves. Hope you enjoy…or at least find them provocative.

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More Stories By Brad Brenner

Brad Lee Brenner is a master blogger, radio host and founder of Brenner Associates, a public relations / communications firm headquartered in Portland, Oregon. Over the past thirty years, Brad has written hundreds of articles that have been published in trade journals, newspapers and online news sources. His focus of expertise includes technology, the medical industry and communications for the digital age.