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Brad Brenner

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E-mail is Dead

Portland PR says e-mail is dead
That’s the opening line in Edward F. Moltzen’s editorial in the latest issue of CRN. Yeah, it got my attention too. Most striking though is the idea that Ed may be right….sort of.

He points out that there are now a host of options that are encroaching on this “killer app,” from texting to Twitter, Skype and Facebook among others. He also points a finger at the likely assassins – spam and scams.

Still, I think the declaration of e-mail’s demise may be a bit premature. According to Radicati Group, there are about 247 billion e-mails sent each day (2009). That’s about 3 million e-mails every second. And even if you factor in the estimate 80% of emails that are reportedly either spam or viruses, you still have about 50 billion messages a day – a number that the US Postal Service would surely envy.

Still, as we wrap up 2010 and head into a new year, it’s cause for pause to think that we’ll look back on this year as the beginning of the end for e-mail.

Do you think we will?

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Brad Lee Brenner is a master blogger, radio host and founder of Brenner Associates, a public relations / communications firm headquartered in Portland, Oregon. Over the past thirty years, Brad has written hundreds of articles that have been published in trade journals, newspapers and online news sources. His focus of expertise includes technology, the medical industry and communications for the digital age.